data migration
Products, variants, customers, order history and content moved with scripted, repeatable imports — run as many times as rehearsal needs.
$ storesmith build --scale
replatforms and multi-store builds, cut over like releases.
StoreSmith replatforms stores to Shopify Plus from Magento and WooCommerce, and builds expansion stores, 10k+ SKU catalogues and B2B + B2C on one Plus organisation. Migrated, rehearsed and switched over with a plan for every URL, order and customer.
01 — what we build
the move, and everything it touches.
A replatform is a data project, an SEO project and an integration project at once. We scope all three.
redirect & seo parity
Every indexed URL mapped to a 301, structured data and metadata carried over, and the redirect map monitored after launch.
large catalogues
10k+ SKU catalogues modelled with metafields and metaobjects, loaded and updated with bulk operations instead of one call per product.
expansion stores & markets
One store with Shopify Markets, or separate expansion stores under one Plus organisation — chosen by how different each region's catalogue, pricing and operations really are.
wholesale and retail together
B2B on Plus alongside your retail store: company accounts, catalogues and price lists per segment, payment terms, one inventory.
systems carried over
ERP, PIM, WMS and CRM integrations rebuilt against Shopify's APIs and webhooks, live before cutover — not in a phase two.
02 — how a cutover runs
how does a zero-downtime cutover work?
Rehearsed until the real one is boring. The live switch is the last step of a plan, not the first test of it.
- 01map
Inventory the old platform: data, URLs, integrations, extensions and the custom logic nobody wrote down. Decide what moves, what's rebuilt and what's retired.
- 02build & migrate
Store, apps and integrations built in sprints. Migration scripts run against the new store on every sprint, so the data is tested as often as the code.
- 03rehearse
Full dress rehearsals: final data delta, redirect checks, test orders through every payment and fulfilment path. Rollback plan written and timed.
- 04cut over
Short content freeze, final delta, DNS switch, live checks. The redirect map and order flow are monitored in the weeks after.
✓ order history intact
Past orders imported so customers and support see the full record from day one.
✓ customers told, not surprised
Passwords can't move between platforms. We plan the account-activation emails so returning customers know what to expect.
✓ scheduled launches
On Plus, sales and catalogue changes can be scheduled with Launchpad, so launch-day changes don't depend on someone clicking at midnight.
03 — when it's right
built for the stores that can't afford a bad cutover.
If your store is small, a straight theme setup and a CSV import may be all you need — and it isn't what we do.
- a good fit
- Leaving Magento or WooCommerce with a large catalogue, real SEO equity and live integrations. Adding regions or brands to an existing Plus org. Bringing wholesale onto the same platform as retail.
- not our focus
- Template store setups, small-catalogue migrations and theme reskins. We'll point you to someone good.
- what's not included
- Shopify Plus fees and third-party app subscriptions are billed by those providers directly.
- how it's priced
- Build sprints, quoted after scoping, with the cutover in its own sprint. A retainer afterwards if you want the store and its integrations looked after. See pricing.
04 — proof
replatforms we've shipped. names withheld.
Work is listed by industry and pattern, with figures rounded — the merchants keep their names.
home & living · magento → shopify plus
0downtime at cutover
Replatformed a national home & living retailer — every indexed URL 301-mapped, structured data preserved, redirect map monitored for 90 days. Revenue up double digits the following year.
wholesale distribution · b2b automation
10k+skus on one plus store
Several legacy storefronts merged into one Shopify Plus store, with automated wholesale price tiers by customer segment and real-time inventory sync.
05 — questions
common questions.
can you migrate from magento to shopify plus with zero downtime?
Yes, by rehearsing the cutover until it's routine. DNS TTLs are lowered well in advance. A final delta sync moves everything that changed since the last snapshot. DNS switches to Shopify while Magento stays up read-only, so any order placed in the overlap is captured in a final pass. Nobody sees a holding page.
how do you protect seo in a replatform?
Every indexed URL is mapped to a 301, built from crawls, search console exports and server logs, and checked automatically before cutover. Structured data and metadata are carried over, and the redirect map is monitored after launch.
can customer passwords move from magento to shopify?
No. Passwords can't move between platforms, so we plan the account-activation emails so returning customers know what to expect. Past orders are imported, so customers and support see the full record from day one.
one store with shopify markets, or separate expansion stores?
It depends on how different each region's catalogue, pricing and operations really are. One store with Shopify Markets suits regions that share most of them; separate expansion stores under one Plus organisation suit regions that don't.
06 — start
planning a move to shopify plus?
Tell us where you are now, how big the catalogue is and what's connected to it. An engineer replies with a migration outline, how long and roughly what it costs.